West Peak Roofing was founded in early 2025 by Jordan Wood and Jesse Bullock — two Utah entrepreneurs who had seen too many homeowners get steamrolled by the old guard of Utah roofing.
The pattern was always the same: a homeowner gets hit by a wind storm, calls a roofer, gets a vague estimate, has no idea what their insurance actually owes them, and ends up either paying way too much or accepting a patch job that fails a year later.
We knew there was a better way. Roofing is a system — shingles, underlayment, flashing, ventilation, ridge, drip edge. Insurance restoration is a playbook — photo, ITEL, code, matching, supplement, depreciation. When you run both with rigor, you get a roof that lasts and a homeowner who never paid a dollar more than their deductible.
That's the standard West Peak is built on. Every inspection runs the full protocol. Every install uses GAF or Owens Corning systems. Every claim gets fought for. Every customer gets a workmanship guarantee in writing.
We're just getting started. The short-term goal is 1,000 roofs and $20M in revenue. The long-term goal is $500M and the most trusted roofing brand in the Intermountain West.
Two Utah entrepreneurs building the next great roofing brand.
Co-founder and operator. Jordan runs brand, systems, and the long-game playbook. Lives in Utah County with his wife Brittany and their three kids.
Co-founder and head of sales. Jesse runs the field team, trains reps, and personally walks more roofs than anyone else at West Peak.
If the roof has 5 years left, we tell you that. If it qualifies for insurance, we fight for the full scope. We never invent damage.
Every install is a complete roofing system: underlayment, leak barriers, flashing, ventilation, drip edge. No layovers, ever.
We respond to inquiries in under 15 minutes during business hours, but we never rush a crew through a job.
Every scope, every warranty, every guarantee — in writing, every time. Nothing left to 'I thought you said.'
Book a free inspection and we'll show you, not tell you.
